Posted: March 4, 2020
Signs are part of the image of a property. Whether our clients are designing/building from scratch or renovating an existing property, they find successful projects incorporate signage into the branding strategy of a property, rather than just considering signage a small component of the construction process. These properties can experience increase in perceived value, and… Read More
Posted: March 4, 2019
In business, especially small business, design usually isn’t prioritized like sales, customer service, and finances. But, design is incredibly important for business. This 2015 study by The Design Management Institute found that design-focused businesses saw 219% more returns than non-design-focused companies between 2004-2014. This article will point out 10 things that many small businesses get wrong… Read More
Posted: June 13, 2018
Kerning and tracking are two things that have affected us all, but that most of us are completely unaware of. It’s like the air we breathe – it’s all around us. This article will explain what kerning and tracking are, how they’re different, and how they can make or break your organization’s signage.
Posted: April 4, 2018
It is incredibly important for any person involved in the project management, or decision making process of creating brand materials to understand the difference between vector and raster images. Understanding these two different kinds of images will help you to: communicate clearly with graphic designers provide designers with the correct file types that they need… Read More