Category Archives: Signage Design

These posts give helpful information on design and the process of designing signage solutions.

The 10 Most Common Small Business Design Mistakes

Posted: March 4, 2019

In business, especially small business, design usually isn’t prioritized like sales, customer service, and finances. But, design is incredibly important for business. This 2015 study by The Design Management Institute found that design-focused businesses saw 219% more returns than non-design-focused companies between 2004-2014. This article will point out 10 things that many small businesses get wrong… Read More

Signage Design Terms Decoded: Kerning Vs. Tracking

Posted: June 13, 2018

Kerning and tracking are two things that have affected us all, but that most of us are completely unaware of. It’s like the air we breathe – it’s all around us. This article will explain what kerning and tracking are, how they’re different, and how they can make or break your organization’s signage.

Signage Design Terms Decoded: Vector Vs. Raster Images

Posted: April 4, 2018

It is incredibly important for any person involved in the project management, or decision making process of creating brand materials to understand the difference between vector and raster images. Understanding these two different kinds of images will help you to: communicate clearly with graphic designers provide designers with the correct file types that they need… Read More

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